William Brunson Stafford Public Relations

Fashion Industry has transitioned to becoming digital-centric. Most retailers finally sailed through the first stage in ecommerce retailing by setting up visually appealing online versions of stores, integrating payment gateways and offering efficient delivery logistics. Over the next two years, there are several areas where technology will help ease online discovery and conversions. Technology will make it easy for consumers to go from inspiration to purchase. Customers see a lovely handbag at a party and technology will help them find it. They might like an item but can’t afford it. There will be tools that can help them find something similar and economical Technology will provide answers for questions like:  Can I get real-time guidance on creating outfits from individual items? Can we solve the eternal question of “What should I wear today”? Can I get real-time opinions from their friends whether something suits me? Can a fashion guru help style me every day? Wo...

History of umbrellas is long and eventful. From the earliest appearances of simple palm leaf umbrella, long age of being synonym to wealth, to the modern time when is regarded as general item, umbrellas managed to intersect with our history in many interesting ways. Advancements in technology, changing tastes, and use in religion all enabled umbrellas to grow and prosper, becoming one of the principal ways we protect ourselves from rain. Protection from sun with umbrellas and parasols slowly faded out from fashion, which can be contributed to the rise in popularity of hats. Parasols first appeared in ancient Egypt over 3 thousand years ago. Created to protect nobility and royalty from sunlight and enable their lifestyle that demanded pale skin, Egyptians never found a reason to waterproof their parasols and create umbrellas. This invention was instead discovered in 11th century BC China, where first leather umbrellas started being sold at a very high price and used only by nobil...

By Brunson Stafford WBS Public Relations Founder The earliest historical reference to sunglasses dates back to ancient China and Rome. The Roman Emperor Nero watched gladiator fights through polished gems.  In China, sunglasses were used in the twelfth century, or possibly earlier. These sunglasses were made using lenses that were flat panes of smoky quartz. They offered no corrective powers nor did they protect from harmful UV rays, but they did protect the eyes from glare. In prehistoric and historic time, various Eskimo tribes wore flattened walrus ivory “glasses,” which meant looking through narrow slits to block harmful reflected rays of the sun. Modern civilization began experimenting with tinted lenses in spectacles around 1752. It was believed that blue or green-tinted glass could potentially correct specific vision impairments. Protection from the sun’s rays was not a concern at this time.  Glasses tinted with yellow-amber and brown were also commonl...

By  Brunson Stafford WBS Public Relations  Founder Manuka honey is made by bees that feed on the flowers of the manuka bush, also known as the “Tea Tree,” in New Zealand. In Australia, the tree used to make manuka honey is called the “Jellybush.” The finest-quality manuka honey, with the most potent antimicrobial properties, is produced from hives in wild, uncultivated areas. The honey is distinctively flavored, darker, and richer than other honey. The curative properties of honey have been known to indigenous cultures for thousands of years, and dressing wounds with honey was common before the advent of antibiotics. Today, manuka honey is used in many industries, including the fashion industry. New Zealand's Maori were the first people to identify the healing properties of manuka, and some of their remedies and tonics are still used today. In recent tests conducted at Sydney University's School of Molecular and Microbial Biosciences, manuka honey killed every type of b...

What Is Fashion Design? Fashion design is a form of art dedicated to the creation of clothing and other lifestyle accessories. Modern fashion design is divided into two basic categories: haute couture and ready-to-wear. The haute couture collection is dedicated to certain customers and is custom sized to fit these customers exactly. In order to qualify as a haute couture house, a designer has to be part of the Syndical Chamber for Haute Couture and show a new collection twice a year presenting a minimum of 35 different outfits each time. Ready-to-wear collections are standard sized, not custom made, so they are more suitable for large production runs. They are also split into two categories: designer/createur and confection collections. Designer collections have a higher quality and finish as well as an unique design. They often represent a certain philosophy and are created to make a statement rather than for sale. Both ready-to-wear and haute-couture collections are presented on...

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The origins of the corset are unknown. From the early 16th century, corset-shaped cages of iron are preserved*, but it's almost certain that they had nothing to do with normal clothing. Theories run from early fetish accessories to brute attempts at orthopaedics. Judging from contemporary depictions, stiffened bodices must have been worn around 1530 because the straight, conical line of the torso seen e.g. in portaits of  Venetian ladies  or  Eleanora di Toledo  could not have been achieved otherwise. The neckline is relatively high and the chest pressed flat rather than pushed up. Read Article:   http://www.marquise.de/en/themes/korsett/korsett.shtml