William Brunson Stafford Public Relations

Fashion Industry has transitioned to becoming digital-centric. Most retailers finally sailed through the first stage in ecommerce retailing by setting up visually appealing online versions of stores, integrating payment gateways and offering efficient delivery logistics. Over the next two years, there are several areas where technology will help ease online discovery and conversions. Technology will make it easy for consumers to go from inspiration to purchase. Customers see a lovely handbag at a party and technology will help them find it. They might like an item but can’t afford it. There will be tools that can help them find something similar and economical Technology will provide answers for questions like:  Can I get real-time guidance on creating outfits from individual items? Can we solve the eternal question of “What should I wear today”? Can I get real-time opinions from their friends whether something suits me? Can a fashion guru help style me every day? Wo...

History of umbrellas is long and eventful. From the earliest appearances of simple palm leaf umbrella, long age of being synonym to wealth, to the modern time when is regarded as general item, umbrellas managed to intersect with our history in many interesting ways. Advancements in technology, changing tastes, and use in religion all enabled umbrellas to grow and prosper, becoming one of the principal ways we protect ourselves from rain. Protection from sun with umbrellas and parasols slowly faded out from fashion, which can be contributed to the rise in popularity of hats. Parasols first appeared in ancient Egypt over 3 thousand years ago. Created to protect nobility and royalty from sunlight and enable their lifestyle that demanded pale skin, Egyptians never found a reason to waterproof their parasols and create umbrellas. This invention was instead discovered in 11th century BC China, where first leather umbrellas started being sold at a very high price and used only by nobil...